Tuesday, January 25, 2005

Child of Our Time

Those of you who watched Child of Our Time on BBC1 tonight will know it was an interactive programme. Digital satellite viewers could 'press the red button' and interact with the programme by choosing numbered answers for a series of questions posed at intervals. What was striking - and useful for your research - was the way in which different audio was played according to viewers' responses. If you got it right, the voice of the presenter congratulated you. So unlike the 'bolt-on' Who Wants To Be a Millionaire interactive offering, the content of the programme varied with interactions; arguably a much more personalised experience.

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