Thursday, February 10, 2005
Can girls really be geeky?
In an excellent report for the Online section of today's Guardian Jack Schofield explores the shift from "boys' toys" to "girls' gadgets". It seems girls are interested in gadgets and new technologies. Sky has recently relaunched its interactive service, partly as a means of appealing to women. Pilot studies of the NHS Direct Interactive service has also revealed that interactivity isn't just for sporty males.
// posted by Gavin Luhrs @ 7:29 pm 
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