RSSMedia's NMT Blog

The BBC has a good article on the leaking onto the internet of an episode the new Doctor Who series. It explores the 'napster effect' - if consumers aren't being provided with what they want and how they want it (online for download), then they will find a way of changing things. In terms of thinking about your examination, you should consider whether consumers are justified in taking potentially illegal actions where they don't feel they are getting the service they would like. The Guardian also reports the event in less detail, but it does present the news that some consumers have campaigned to have the episode removed from some download services. Could it be that the BBC could be using technologies such as file-sharing networks to do a bit of pre-release publicity? The evidence suggests not, but they wouldn't be the first. Those Radiohead fellas are crafty.