Tuesday, May 24, 2005

Channels 4 everything

Channel 4 are apparently going to be offering content on every conceivable platform in the future, which is nice (but will probably cost). It's a useful example of how media institutions have to engage with technology if they are to ensure that some of the audience time and attention being lost to new entertainment sources (the internet, games consoles, mobile phones etc) is regained for the once mighty TV. Or, failing that, they make some money, even if no one watches their TV output.

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