Tuesday, January 31, 2006

In2Movies

Warner Bros is to start using P2P network software to distribute movies and TV programmes over the internet. Despite the huge popularity of iTunes, the distribution of mainstream films has yet to take a decisive step into online distribution, so could this be it? Well, perhaps not. Initially the service will only be available in the German language.

New films will be made available to registered users of the service from the day they are released on DVD in the German language.

"Our initial efforts will focus on the German market, but in the months ahead we will leverage this technology to better serve markets around the world," Mr Tsujihara added.


The above is from an article on the BBC news site. For 'leverage this technology' read 'make sure once English language versions of films are released the copy-protection mechanisms work'. That said, it does mark a devlopment which could render the arguments over the HD-DVD and Blu-Ray DVD formats pointless; if films are offered on a similar model to Napster To Go, on-demand distribution may become the future.

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