Tuesday, March 07, 2006

Digital media 'empowering users'

The BBC has a detailed report on the Financial Times Digital Media conference which puts forward the view that the expansion of technologies such as blogging and cheap video editing has resulted in a shift in traditional attitudes to the media. This is very useful for considering the impact of NMTs on both audiences and institutions. The argument comes back to the same sticking point, though: there will always be a place for professionals who are good at what they do; anyone can produce media texts which can be accessed by a wide audience but that's no guarnatee of quality.

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