Thursday, April 06, 2006

Sofa sales to fall?

Does anyone watch TV on a TV any more? The internet is fast becoming a platform of choice for many, something which will increase dramatically once the BBC's iMP (integrated media player) service is rolled out. Mobile TV is also in the news recently, (and here and here)and with iPods now playing tiny video, the days of widescreen, HD TV seem numbered (okay, probably not, but the two movements do seem contradictory). The trend to mobile, on-demand, time-shifted, condensed (in every sense) is certainly worth exploring as it has implications for traditional TV and audience consumption.

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