Friday, May 26, 2006
Not so grassroots
The Guardian has a really useful article which questions many of the assumptions made about the music industry in the digital age. Most importantly it debunks the myth that the Arctic Monkeys used MySpace to promote themselves.
The power of social networking, whether it's MySpace-type sites, Flickr-type sites, Blogger-type sites, YouTube-type sites (you get the idea), is an important consideration if focusing on the internet for the NMT exam. As I said in the previous post, there's a view that the internet, in partciular broaddband, is, well, the future of everything: relationships, learning, government and certainly entertainment. The seemingly democratic nature of it all is brought into question when you look even a little more closely at ownership: Rupert Murdoch owns MySpace, Google owns Blogger, Yahoo owns Flickr. Not so social any more?
The power of social networking, whether it's MySpace-type sites, Flickr-type sites, Blogger-type sites, YouTube-type sites (you get the idea), is an important consideration if focusing on the internet for the NMT exam. As I said in the previous post, there's a view that the internet, in partciular broaddband, is, well, the future of everything: relationships, learning, government and certainly entertainment. The seemingly democratic nature of it all is brought into question when you look even a little more closely at ownership: Rupert Murdoch owns MySpace, Google owns Blogger, Yahoo owns Flickr. Not so social any more?
// posted by Gavin Luhrs @ 9:18 pm 
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