Monday, February 12, 2007

Mobile TV: flogging a dead horse?

Do consumers really want TV on their mobiles? Are they willing to put up with high costs and variable quality is a more significant question, it would seem. The signs are promising: YouTube, on-demand content from virtually every channel on the planet and constantly improving technology; such developments should mean we're more receptive to mobile TV. But then again, why bother in an on-demand world? It's not like the old days of handheld TVs so you could watch important programmes away from home. These days, there's no more of the 'miss it miss out' culture of the past. Watch it +1, or in a catch-up slot, or from your Sky+ box, or on YouTube. Mobile TV doesn't look so special in that context.

However: MySpace on your mobile could mean a contract is the only way you'll keep up with your phone costs.

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