Thursday, March 08, 2007

Get a life

Virtual worlds are very popular, largely owing to the freedoms they allow; in Second Life for example, you can be whoever you want to be (and do just about anything!). The problem is that nothing can escape big-business. So, to stick with Second Life, the place is filling up with adverts and even a casual internet search will reveal loads of media institutions (like the BBC) and companies developing a presence in the online world. The BBC has a good article on the future of MMOGs (massively multiplayer online games), and of course a big part of that is going to be the bringing into the mainstream of online gaming in virtual worlds, as well as the appropriation of the concept for all sorts of uses (mostly to sell you stuff, although perhaps to do other things too, including teaching).

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