Tuesday, March 13, 2007
Oh no you don't
Viacom aren't happy with YouTube's rather relaxed approach to copyright, so they're reportedly planning to sue Google (the owners of YouTube) for $1 billion. Other institutions have embraced the video site as a way of engaging with an audience which is watching less TV; perhaps Viacom are posturing in preparation for talks about licensing content on YouTube? As the music industry discovered, audiences will get what they want, even if it's not offered legitimately, so working with NMTs is arguably the best bet.
// posted by Gavin Luhrs @ 8:14 pm 
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