RSSMedia's NMT Blog

How does £1 million sound for your next film's budget? MySpace is running a competition to find the UK's hidden directing talent. Aside from being a great chance, it could be seen as a good example of the ways in which NMTs are capable of facilitating greater creativity and collaboration. Whilst there's no guarantee of quality, the volume of moving image work now being produced thanks to low cost production technologies indicates an eagerness on the part of people to create as well as consume media.

Labels: democratisation, internet, social networking

There's a great article today at wired.com about video, especially video cameras in the hands of the masses. Video might be forty years old, but the recent proliferation of cheap, high quality digital video devices - including camcorders but also cameraphones, webcams and still cameras with video capabilities - means the technology is still very relevant to your studies. When 'ordinary' people are given the freedom to create and share, amazing things can happen - just look at YouTube.

The Wired article describes video as "the peoples' medium", and other than on the use of the apostrophe it's difficult to disagree. As you read the article remember that you should be looking for examples of how technology alters the media experience of audiences and institutions; as you'll see as this terms' work progresses, where NMTs are concerned, the division between the two groups is getting harder to define given the rise of the productive/creative/truly interactive audience.

Labels: democratisation, video